During the summer of 2024, I had the privilege of participating in a project hosted by HubSpot, LinkedIn, and Parker Dewey. Throughout the project, I obtained certifications in LinkedIn and HubSpot marketing and ads software for their advertising systems. I was assigned to work with a client called ESG Owl, and I used their budget and goals to create a campaign plan. I developed four different types of campaigns to reach their target audience and generate leads. Every week, I prepared a report to track our spending and key metrics, adjusting our metrics as needed to align with our goals, either in the settings or through a redesign of the ad. If you'd like to discuss this experience, please don't hesitate to reach out to me.